The situation
A marketing and operations agency serving direct primary care practices, with three clients and no system of record. Client facts, brand standards, and delivery method lived in whoever last touched them.
What I built
Monday.com as the company's system of record across seven boards joined by a shared short code, with triggered automations for contract signature, monthly invoicing, and auto-creating branding and website work items from a client's intake answers.
A 25-file operating library that turns agency method into executable standards: per-client brand and compliance guidelines, a messaging framework, and a social production pipeline with Python and Node QA scripts that check hook length, banned characters, unresolved placeholders, and AI-tell density before a document is assembled.
The DPC JumpStart Kit, a $2,800 onboarding package. Client-facing builds in house, including a print-ready trifold brochure to PDF/X-1a spec and a before-and-after website redesign case study. I also hired and trained the account manager who now runs client delivery.
Wired Claude into Monday.com after a written SOP failed for months: account managers kept working client calls off personal phones because logging them was slower. I moved the capture into the tool itself so it updated notes, status, and due dates automatically. Adoption followed once the compliant path was also the easy one.
Four agents handling recurring work that used to live in someone's head: a Proposal Follow-up bot that scans for signed-adjacent leads going quiet, counts real business days in Python, checks the inbox for a genuine reply, and drafts a nudge sequence tagged to the right person (never sends on its own). A Monthly Deliverables Generator that fires on the 1st and creates next month's production rows automatically. A Daily Wiki Freshness Check that opens a PR whenever a page goes stale — roughly 30 PRs opened, each decided by a human. A new-client-setup skill that executes three post-signing steps in one run. Every agent drafts or proposes. Every irreversible action waits for a person.
Result
Clients went from three to eight and monthly revenue multiplied four times. Compliance rules that used to depend on someone remembering, like a client whose providers are nurse practitioners and whose copy must never say "physician," are now written into files the work is checked against.