The situation
A marketing and operations agency serving direct primary care practices, with three clients and no system of record. Client facts, brand standards, and delivery method lived in whoever last touched them.
What I built
Monday.com as the company's system of record across seven boards joined by a shared short code, with triggered automations for contract signature, monthly invoicing, and auto-creating branding and website work items from a client's intake answers.
A 25-file operating library that turns agency method into executable standards: per-client brand and compliance guidelines, a messaging framework, and a social production pipeline with Python and Node QA scripts that check hook length, banned characters, unresolved placeholders, and AI-tell density before a document is assembled.
The DPC JumpStart Kit, a $2,800 onboarding package. Client-facing builds in house, including a print-ready trifold brochure to PDF/X-1a spec and a before-and-after website redesign case study. I also hired and trained the account manager who now runs client delivery.
Result
Clients went from three to eight and monthly revenue multiplied four times. Compliance rules that used to depend on someone remembering, like a client whose providers are nurse practitioners and whose copy must never say "physician," are now written into files the work is checked against.